APG|SGA and Zermatt Bergbahnen extend partnership

May 15, 2024

Zermatt Bergbahnen is extending its successful partnership with APG|SGA. This means that APG|SGA can continue to offer its advertising customers more than 260 attractive analogue and digital communication solutions in the world-renowned Zermatt – Matterhorn region, for the whole year or just for the summer. It also enables APG|SGA to consolidate its leading market position for high-impact Out of Home Media in the mountains in Switzerland’s largest and best-known tourist areas.

As a partner of Zermatt Bergbahnen, APG|SGA markets over 260 high-quality advertising spaces in the popular mountain formats (26 F200P/F12P, 100 BigPosters, over 40 digital screens and over 100 EntryPosters at turnstiles). These can be booked for the whole year or just for the summer season. In addition, special custom solutions, which are particularly popular with premium brands, are available in selected places and passages with high footfall.

Markus Hasler, CEO of Zermatt Bergbahnen, says: “With its 34 transport facilities, Zermatt Bergbahnen helps to bring a wealth of unique opportunities for sport, recreation and enjoyment to this area. The carefully selected advertising formats offered by APG|SGA reach our guests while they are in their best holiday mood.”

Patricia Huber, Head of Marketing and Sales at Zermatt Bergbahnen, remarks: “We have a very close and successful partnership with APG|SGA. We look forward to continuing to offer exciting, inspiring and innovative communication solutions in the Matterhorn Paradise together with APG|SGA.”

“We are proud to be able to extend the contract with Zermatt Bergbahnen, which is hugely important in terms of the strategic development of our mountain offering. We are marketers, but also providers of exclusive services for mountain destinations. This makes us unique as a partner,” declares Beat Holenstein, Head of Marketing & Partner Market at APG|SGA.

Meanwhile, Christian Senn, Head of Partner Management for the Central region, comments: “Having already concluded a long-term contract with Jungfraubahnen, we have succeeded in extending our partnership with Zermatt Bergbahnen AG, marking a further important step towards developing our portfolio in a sustainable way.”

Useful links for advertisers
Mountain advertising and offers from APG|SGA https://www.apgsga.ch/en/products-and-prices/advertising-channels/mountain-railway-advertising/
Zermatt Bergbahnen AG www.matterhornparadise.ch

Contact for media professionals
APG|SGA press office, T+41 58 220 70 71, media@apgsga.ch
Zermatt Bergbahnen AG, Patricia Huber, Head of Marketing & Sales, T +41 27 966 01 01, patricia.huber@zbag.ch


Nadja Mühlemann
Head of PR / press office