APG|SGA – innovation and a passion for ­outdoor advertising.

If you want to zero in on the mobile society through digital and analogue outdoor advertising, you need the number 1 in the market: APG|SGA. It is a brand that has stood for innovation in outdoor advertising for more than 120 years.


With around 160,000 advertising spaces, APG|SGA offers by far the largest range of outdoor advertising products in Switzerland

  • More than 45,000 analogue poster panels

  • Around 250 promotion and sampling spaces in more than 160 railway stations

  • More than 108,000 spaces within and on the outside of public transport vehicles

  • About 3,200 advertising options in more than 130 mountain destinations

  • More than 100 large-format MegaPoster sites

  • Exclusive marketing of advertising spaces at Zurich Airport

No. 1 for values, responsibility and sustainability. 

People, planet and profit – these are the foundations of the APG|SGA sustainability strategy. It is a strategy aligned with the Global Reporting Initiative and the UN’s Sustainable Development Goals.

  • With its 157 “green” vehicles, APG|SGA boasts the largest eco-vehicle fleet in Switzerland

  • 100% of the electricity procured for illuminated advertising and commercial premises is green

  • Total energy consumption 2018/2017 -5%

Innovative by tradition: an eMuseum of iconic posters.

The poster collection at the Museum für Gestaltung Zürich is one of the most comprehensive and important archives of its kind in the world. It contains around 350,000 objects, with about 150,000 catalogued, all documenting the national and international history of the poster from its origins in the mid-19th century to the present day. 

The collection includes political, cultural and commercial posters. Their diversity of historical, thematic and geographic subjects results in both a panorama of poster art and a glimpse into a visual archive of day-to-day life. Part of the collection is available to view in an online catalogue: www.emuseum.ch 

The images in this online exhibition are part of the Museum für Gestaltung Zürich’s digital poster collection and are for illustration purposes only. Publication of the images or other commercial use for the benefit of third parties is not permitted without the permission of the copyright holders. For information on ordering image templates: sammlungen@museum-gestaltung.ch

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APG|SGA ePoster Gallery